Cassie Chen - Shiseido Professional

Shiseido Professional

SHISEIDO PROFESSIONAL is a leading professional haircare brand in Japan. This project includes brand visual design, social media identity, marketing campaigns, and promotional videos. It achieved a 9.7% increase in Instagram engagement from 2019 to 2020 and produced the key visual for the BEAUTY INNOVATOR AWARD 2020, a professional hair competition featuring leading beauty creators across Asia.

Duration

2020-2021

Role

Visual Designer

Core Responsibilities

Visual design, social marketing strategy, motion design, photography

Overview

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Objectives

Enhance brand image and increase exposure for marketing campaigns, as well as improve engagement on social media platforms.

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Role & Deliverables

Design visually appealing packaging and experiences that maintain consistency with the brand identity across brand recognition, campaigns, and social media marketing.

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Challenges

The visual requirements of both the Taiwanese distributor and the Japanese counterpart for the brand must be met, while maintaining the outreach effectiveness of marketing campaigns

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Outcome and Impact

Compared to 2019, the average reach of Instagram posts increased by 9.7% in 2020-2021, while Facebook saw a growth of 2.9%.

Key Visuals

Beauty Innovator Award

I led the key visual design of the Taiwan region for the 2019 Beauty Innovator Award event, which was primarily applied to event campaigns, social media, and the visual elements of the final competition's venue.

Advertising

I take the lead in managing product marketing activities and social media
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I collaborating with the marketing team to conceptualize and create visual solutions. This includes Facebook, Instagram, and the Shiseido's official website.