About - Cassie Chen

Hi 👋 I'm Cassie, a passionate Product Designer with experience building consumer-facing and B2B products for a fast-paced E-commerce travel platform. I aspire to create experiences that bring efficiency to users.

I began my design journey as a Visual Designer, gaining experience in News Media and Advertising, which enabled me to adapt effectively to diverse environments. However, it was during my time as a Product Designer at KKday that I discovered the power of user-centered design in solving complex business problems.

As a Product Designer, I excel at creating efficient and delightful user experiences. I achieved a 60% reduction in personnel costs for global marketing teams by improving the billing system.‍

Outside of work, I enjoy baking, hiking, and aviation photography. I'm actively seeking full-time opportunities in product design and visual design to continue crafting delightful experiences that impact people's lives.

Let's connect and create something amazing together. 💜

My Values

Embrace the journey

Life is short; face challenges and step out of your comfort zone with a positive mindset.

Keep learning

Continuously seek challenges to develop yourself, like learning new languages and engaging in speaking communities.

Be human

Empathize with diverse perspectives and foster open communication to achieve shared visions and goals as a designer.

I specialize in

UI/UX Design

Visual Design

Design Strategy

User Research

Motion Design

Editing

Experience

UI/ UX Designer

tapouts

🎓 E-learning

Maintain the user experience of the product and create designs for marketing campaigns.

Product Designer

KKday

🏖 online travel e-commerce

Streamlined the billing process, cutting down the time it takes to complete billing tasks by 60%. Optimized email experience across desktop and mobile with modular components, reducing design and development costs by 30%.

Senior Visual Designer

AsiaPac Net Media Limited

🎨 Digital marketing agency

Managed strategy and designed high-profile digital and print visuals for clients across various industries, including beauty and e-commerce brands.

Digital Designer

CTI Television Inc

📺 News network

Created digital visuals for live news broadcasts, consistently handling high volumes in a fast-paced environment.

Outside of work

I'm an avid concert-goer, mountain climber, J-Pop music enthusiast, aviation spotter, figurine collector and the hero from The Legend of Zelda. Life is short, so I enjoy exploring all sorts of worlds and immersing myself in them. For example, I explore my passion on baking during the COVID lock down and invented the all time favorite recipe of cinnamon roll. If you have any hobby suggestions, I'm down to try!

King Gnu Live Tour 2023, Osaka

Best Cinnamon Roll in the World

Airbus A321 of Eva Air

Mount Elephant, Taipei

Alexandros Live Tour 2022, Tokyo

My all time favorite game

Airbus A380 of Emirates

Team Levi Forever

Yangmingshan, Taipei

First Cupcake 🍓