Designed and optimized brand websites and e-commerce visuals while creating user-focused experiences through wireframes, data-driven improvements, and cohesive graphic design.

Led the social media team in developing strategic content plans and executing creative concepts across graphic and video formats.

Created high-impact visual designs for landing pages and promotional campaigns, boosting conversion rates by 7% while ensuring brand consistency across platforms.

Streamlined the billing process, cutting down the time it takes to complete billing tasks by 60%. Optimized email experience across desktop and mobile with modular components, reducing design and development costs by  30%.