Jurlique
As Lead Designer, I drove the visual direction and digital execution for the launch campaign of Jurlique's Nutri-Define Supreme Rejuvenating Serum, across every key consumer touchpoint.
Duration
3 weeks (2021)
What I did
Campaign Visual Direction, Landing Page, Email, Digital Design, Social Media, Motion Design
Overview
Objectives
Launch the Nutri-Define Supreme serum with a cohesive visual story that builds desire and carries Jurlique's premium, botanical identity across every digital touchpoint.
Role & Deliverables
As Lead Designer, I owned the campaign's visual direction and produced the full digital rollout: landing page, emails, social posts, Instagram stories, and motion.
Outcome and Impact
A launch that looked like one campaign everywhere, from the first social teaser to the landing page, giving the serum a premium, consistent presence across every channel.
Design Process
Motion
