Hi, I'm Cassie.

A Product and Visual Designer experienced in e-commerce and advertising, creating meaningful and resonant designs.💜

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UIUX
Visual
B2C
/
UIUX

Citibank Redemption

I designed the redemption process, enabling customers to earn cashback by using Citibank points for travel bookings on KKday.

B2C
/
UIUX

Email Modularization

I designed and built our email component library to enhance cross-device user experience and cut design costs.

Design Sysyem
/
UIUX

Iconography

I co-created a versatile and solid icon system from scratch to enhance team collaboration and establish a uniform language across the product.

B2B
/
UIUX

Settlement Process Optimization

I streamlined our B2B billing process, cutting down the time it takes to complete billing tasks by 60%.

Visual Design
/
Advertising

Jurlique

A collection of visual design and marketing campaigns of Jurlique, the top-tier French skincare brand.

Visual Design
/
Advertising

Shiseido Professional

I was the lead visual and content designer for a leading professional haircare brand in Japan. I also managed editing and photography.

Visual Design
/
B2C

Advertising Design

Graphic and motion advertising projects I have contributed to at the digital advertising agency.

B2C
|
UIUX

Citibank Redemption

I designed the redemption process, enabling customers to earn cashback by using Citibank points for travel bookings on KKday.

B2C
|
UIUX

Email Modularization

I designed and built our email component library to enhance cross-device user experience and cut design costs.

Design Sysyem
|
UIUX

Iconography

I co-created a versatile and solid icon system from scratch to enhance team collaboration and establish a uniform language across the product.

B2B
|
UIUX

Settlement Process Optimization

I streamlined our B2B billing process, cutting down the time it takes to complete billing tasks by 60%.

Visual Design
/
Advertising

Shiseido Professional

I was the lead visual and content designer for a leading professional haircare brand in Japan. I also managed editing and photography.

Visual Design
/
B2C

Advertising Design

Graphic and motion advertising projects I have contributed to at the digital advertising agency.

Visual Design
/
Advertising

Jurlique

A collection of visual design and marketing campaigns of Jurlique, the top-tier French skincare brand.

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